Who’s following you online? Who’s visiting your web site and what can you do about it?
Inquiring financial advisors want to know who their prospects are beyond their referral network – and how to reach them
Determine what makes you different, engage with digital marketing and find out when you read:
To Differentiate Themselves in A Crowded Marketplace
D. Bruce Johnston has just published his latest white paper on the research trends that are transforming advisor-and-client relationships.
Recent research from CISCO IBSG Research & Economics Practice underscores the importance of communicating with your clients through online venues, including social networks – especially for those prospects under 50.
Practical Steps
Clear guidelines will show you how to take greater advantage of the Internet’s free bandwidth to attract and engage new clients:
- How to find out who’s visiting your web site and why
- Practical steps for determining how to sound and look better than your competition
- How to establish a thought leadership theme
- Why it’s important to measure your online hits
- Find out what keywords will lead prospects to your digital doorway
- How to gather and create the content you need to tell your story
- How to leverage your story through blogs, networks as well as your web site
